Here are the three most common mistakes I see coaches making when conducting sample sessions for prospective clients: 1. Length The conventional amount of recommended time for a Sample Session is 20 minutes. That is not enough! Allow your Sample Sessions to go as long as necessary (mine sometimes last 90 minutes!) 2. Don't be afraid to charge You are giving REAL value, and you can expect to be paid for your expertise and skills. I charge for my Samples, and I let people know that if …
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